Client Success Story: Local Pet Food Store

🎯 Objective

A boutique pet food and supply store wanted to grow foot traffic, increase local brand visibility, and drive calls for specialty product inquiries—especially from pet owners seeking premium and natural food options.

📊 The Strategy

SEOsquare implemented a location-targeted Google Ads campaign, enhanced by AI and conversion tracking, focused on attracting local, high-intent pet owners.

Campaign highlights:

• Keyword targeting for searches like “natural pet food near me” and “dog food Clearwater”

• Mobile-focused ads with Get Directions and Click-to-Call features

• Google Business Profile optimization (with updated hours, photos, and Q&A)

• Peak-hour bidding adjustments and AI-driven budget allocation

• Conversion tracking for calls + map directions

📈 Results (Monthly Averages Over 3 Months)

• 1,020+ Direction Requests

• 82+ Phone Calls

• Total Monthly Interactions: 1,102

• Ad Spend: $1,300/month

• Average Sale (Ticket): $38

💵 Estimated Revenue Based on Conversion Rates

Conversion Rate	Est. Monthly Customers	Estimated Revenue
5%	~55	$2,090
10%	~110	$4,180
15%	~165	$6,270
20%	~220	$8,360
30%	~330	$12,540
40%	~441	$16,758
50%	~551	$20,938

✅ Takeaway

With only $1.3K/month in ad spend, the campaign reached thousands of nearby pet owners actively searching for premium pet products. Even at a modest 10% conversion rate, the pet store achieved over 3x ROI, proving that smart local PPC drives serious growth—even in niche retail sectors.